The three-year agreement underscores the shared vision of continuously enhancing the Arabic music scene and providing distinctive opportunities for both artists and fans.
Anghami, the major music and entertainment audio platform in the MENA region, and Rotana Music, the Arab world’s premier independent record label, have announced the expansion of their strategic partnership to include various content and concert collaborations.
The renewed agreement marks a significant milestone in the ongoing collaboration between the two entities, building upon their initial partnership established in 2012. This commitment sets the stage for an expanded range of releases and collaborations across various content over the next three years.
Commenting on the deal, Eddy Maroun, Co-Founder & CEO of Anghami, said: “We are excited to renew and broaden our partnership with Rotana, reaffirming our dedication to offering users content and experiences. This three-year agreement highlights our shared vision to continuously elevate the Arabic music landscape and offer unique opportunities to both artists and fans.”
The agreement, inked in early February 2024, transcends traditional licensing agreements. In addition to granting Anghami access to Rotana’s extensive Arabic music catalogue, the partnership will witness collaborative efforts, including live concerts and artist collaborations, available on Anghami.
Salem al-Hindi, CEO of Rotana Music, added: “Rotana has always been a pioneer in its field to serve and delight the Saudi, Gulf, and Arab audiences with whom we have built over the years a bridge of trust and appreciation in order for them to acquire excellence from Rotana in everything they seek. To achieve this in the music and entertainment industry, keeping pace with market changes and expanding the circle of creativity and innovation, and after cooperation with the Anghami platform that yielded positive results, we are pleased to renew this partnership, which will also contribute to consolidating the strong relationship between Rotana and its artists. We are all confident that what is coming between Rotana and Anghami will help expand our presence by delivering Rotana music to listeners worldwide.”
With this expanded partnership, Anghami and Rotana aim to redefine the music scene in the Arab world, offering fans in the MENA region a selection of content and live experiences.
