Anghami's video streaming growth strategy focuses on key initiatives such as partnerships, content expansion and AI-driven personalisation.
Anghami, the multimedia streaming platform in the MENA region, has reported an 18.3% growth in its video streaming subscriber base following its recent transaction with OSN+. As of the end of July 2024, this surge was driven in part by the release of House of the Dragons season two. Notably, 47% of new subscribers have opted for the newly launched Premium 4K plan, highlighting strong demand for high-quality video content in the region.
Elie Habib, CEO of Anghami, said: “The Anghami-OSN+ transaction has exceeded our expectations, not only in terms of subscriber growth but also in enhancing our ability to deliver premium entertainment across both music and video. Our strategic moves post-merger are already driving success.”
Cross-marketing efforts have further expanded Anghami’s reach, including free OSN+ trial offers to Anghami users, which have achieved conversion rates exceeding 30%. Strategic collaborations with Noon in the UAE and KSA, as well as with Mobily KSA’s Postpaid XStream packages, have further strengthened Anghami’s presence through targeted advertising campaigns.
Anghami and OSN+ have also secured an exclusive multi-year partnership with Warner Bros. Discovery, bringing high-profile content to the platform. The upcoming September lineup features The Penguin with Colin Farrell, FROM season two, My Brilliant Friend season four and the Wonka movie. Future releases will include Dune: Prophecy, Dune: Part 2 series and Godzilla x Kong: The New Empire.
OSN+ has also implemented advanced AI algorithms to refine content recommendations, tailoring them to individual user preferences while eliminating less relevant options. This innovative approach has led to greater diversity in content consumption.
