Anime accounted for 6% of global streaming revenue in 2023, with North America contributing $2.2bn (41% of anime’s streaming revenue) and Asia $1.6bn (29%).
According to the latest edition of the Anime Industry Report, anime generated $19.8bn (€91.01bn) in total global revenue, including $5.5bn from streaming and $14.3bn from merchandising sales. Parrot Analytics and the Association of Japanese Animations (AJA) collaborated to enrich the report with data on the global value of anime, offering stakeholders transformative insights into the industry.
Commenting on the collaboration of the two entities, Macoto Tezka, celebrated visualist and filmmaker, and honorary director of The Osamu Tezuka Manga Museum, said: “Anime is bigger than ever. Its record-breaking revenues and global impact continue to capture hearts and inspire imaginations worldwide. This collaboration between AJA and Parrot Analytics will unlock new opportunities for creators, ensuring that anime’s cultural legacy thrives while opening new economic opportunities for Japan on the global stage.”
“Anime is a major driver of ancillary businesses such as consumer products, gaming, and live events, creating ripple effects across the global economy,” added Douglas Montgomery, former Chairman of the Japan America Society of Southern California. “By tapping into these interconnected industries, the anime sector can unlock immense economic potential and foster innovation that extends far beyond traditional media.”
Japanese anime achieved record-breaking revenues in 2023, expanding its cultural influence worldwide. In North America and Asia, the genre contributed a combined $14.3bn in total revenue, accounting for over 72% of anime’s global impact. It accounted for 6% of global streaming revenue in 2023, with North America contributing $2.2bn (41% of anime’s streaming revenue) and Asia $1.6bn (29%). Anime drove over $2bn in revenue for Netflix globally, demonstrating its importance as a cornerstone of the platform’s content library and accounting for 38% of total anime streaming revenue. Anime also dominated merchandising. Asia led merchandising revenue with $5.46bn, followed by North America at $4.97bn, together comprising 73% of global anime merchandise sales.
Discussing the findings of the report, Alejandro Rojas, VP of Applied Analytics and Global Head of Parrot IQ at Parrot Analytics, said: “Japan is at the heart of the global entertainment ecosystem, and anime is a clear testament to its creative power. Our expertise in streaming economics, global entertainment analytics, and IP valuation enables Japanese creators to unlock new revenue opportunities and expand their global footprint even further.”
