Previously, Putts worked as the HBO Max brand's director of content marketing in Central Europe.
Netflix has appointed Anna Putts as the new marketing director of Netflix in Central and Eastern Europe.
Putts will replace Tomek Ebbig, who is leaving Netflix and be responsible for creating Netflix’s marketing strategy in the region.
Commenting on the appointment, Laura Dyer, Interim Head of EMEA marketing at Netflix, said: “Anna Putts is joining Netflix at a special moment. Thanks to the opening of the CEE office in Warsaw, we are closer to the local audience and creators than ever before. We are preparing new, exciting film and series stories from the region for our viewers. Anna is an experienced marketer with many successes in building the image of brands and creating conversations around movies and series. We are very happy that she chose Netflix as a place where she will take the next step in her career.
“At the same time, I would like to thank Tom Ebbig, who has been responsible for Netflix’s marketing activities in the region of Central and Eastern Europe in recent years. Working with him was a great pleasure. I wish him good luck in his future career.”
She previously served as HBO Max’s brand & content marketing director in Central Europe, overseeing marketing activities across 12 countries.
Before HBO, she was at UPC/Liberty Global, where as head of marketing communication she was responsible for activity in five CEE markets, including carrying out UPC rebranding, effectively implementing new values and visual identification of the brand.
