New research from the Arab Advisors Group offers analyses of the social media presence of 34 FTA channels on Facebook, Twitter, LinkedIn, Google+, YouTube, and Instagram.
Arab Advisors Groups new research has revealed high levels of adoption of social media platforms by 34 free-to-air satellite channels that were studied, in line with the increasing levels of adoption of social media among internet users in the Arab world.
By mid-November 2017, BBC World took the lead in the number of Facebook likes as well as followers on Twitter, LinkedIn and Instagram, while MBC Group had the highest number of YouTube subscribers on its channel. CNN International had the highest number of Google+ followers.
The categories of the channels analysed included children and youth, general, movies and series, music, news and current affairs, religious channels, in addition to sports channels. The Facebook platform was the most popular platform adopted by the FTA channels that were covered in the research; all of the selected channels had presence on Facebook by mid-November 2017.
The 29-page report, which has 22 detailed exhibits, provides analysis of the social media presence of 34 FTA channels on Facebook, Twitter, LinkedIn, Google+, YouTube, and Instagram.
The increasing adoption of social media in the region has encouraged FTA satellite channels to take advantage of such platforms in order to extend their reach to viewers. By November 2017, total number of Facebook likes for the analysed channels increased by 10.92% compared to December 2016, observed Hiba Rabadi, Arab Advisors Group Senior Research Analyst.
