Arab stylist debuts YouTube show

Alanoud Badr, internationally acclaimed designer and stylist best known for her Lady Fozaza fashion line of statement blazers, worn by celebrities like Kim Kardashian and Lebanese pop singer Nancy Ajram, has announced the launch of her new YouTube channel, FozazaTV (youtube.com/fozazatv).

Alanoud, who is in the top five most popular local fashion figures on social media, teamed up with YouTube to offer the first online ‘reality fashion’ channel of its kind in the region that will deliver recurring shows and episodes directly to passionate fan communities. Three days after the launch of the channel, it has attracted hundreds of thousands of views on YouTube.

FozazaTV will offer  ‘behind the scenes’ content of the young Arab designer’s day-to-day life as she teams up with international and local brands and launches new product lines, like her latest venture designing Lady Fozaza abayas and women’s jewelry collection with L’Azurde.

“I see more and more brands creating compelling content on YouTube and people with creative ambitions become stars in their own right” said Alanoud.

“I’m very happy that I’m now part of that global community. I have the chance to continue doing what I love and share that with people in a whole new way.”

“Fashion and beauty is one of the fast-growing categories on YouTube in the region”, said Diana Baddar, Head of YouTube partnerships in MENA.

“People have the creative freedom and the chance to experiment on the platform, there’s never been a better time to be a creator. We’re excited to see more high-quality original programming in MENA like Fozaza TV coming to YouTube.”