The three-picture pact also involves Egyptian production company Vibrations Studios.
Arabia Pictures Group and Greece-based audiovisual group Tanweer have signed a strategic partnership that will see them cooperate on production and distribution across all formats in the Middle East and North Africa.
The first venture will be to develop and produce a slate of three features to be shot in the region and directed by emerging talent.
The three-picture pact between Arabia Pictures Group and Tanweer is joined by local-based Egyptian production company Vibrations Studios.
Tanweer has been active in Greece, Cyprus, the Middle East, India and Turkey, for over 30 years. Recent productions include the award-winning Greek series Smyrna.
Commenting on the partnership, Roua Almadani, CEO of Arabia Pictures, said: “We are thrilled to work with such a media powerhouse as Tanweer, and our partnership involves many projects from film production to talent development to investments in new technologies. Producing original content together will keep empowering storytellers from the region in sharing their distinctive stories.”
Joseph Samaan, President of Tanweer, added: “We are confident to join forces with Arabia Pictures Group on crafting an original slate and in bringing quality genre films to audiences worldwide. We’re also aiming at collaborating together on Web3 and much more.”
The first title that just wrapped production is #Gawwezni, a romantic comedy about a young man, Fares, who madly falls in love with Lily until a spell is cast upon him and he can’t be true to his feelings which leads to a series of misunderstandings, comic situations and humorous hurdles… jeopardizing the relationship. The film will be released by the end of the year.
Starring The Crown’s Amir el-Masry and Zodiac’s Mayan El Sayed and veteran Sabrin and Bayoumi Fouad, it is directed by first-time filmmaker Essam Nassar, who made a name for himself with successful commercials and music videos.
Rony Mitri, Managing Director of Arabia Pictures Distribution, stated: “We are trying to cater to our audiences in delivering entertaining quality films. APG will theatrically release the films in KSA and the Gulf Territories. While our partner Tanweer will release the films across Europe, Asia and North America simultaneously with MENA.”
Founded by Abdulelah Al-Ahmary and Roua Almadani, Arabia Pictures Group is a multifaceted media and entertainment company based in Saudi Arabia. With a young team of creatives, APG is dedicated to Film Production, Distribution, Training, Events Management and Advertising.
