Since its launch on November 11, Asharq News is broadcasting live from its studios in Dubai.
Asharq News, a multi-platform Arabic news service providing 24/7 coverage, has chosen Megaphone TV’s cutting-edge solution in creating a frictionless interactive viewing experience for its audiences.
In Asharq News broadcasts, viewers join the show knowing they have a voice through Megaphone TV’s Viewer Engagement Platform, which allows users to respond to real-time polls in live lower-third graphics, participate in instant quiz competitions, have their social comments brought seamlessly on air to power newscaster responses, engage in second-screen chat, as well as join a loyalty programme.
Hosts respond regularly to viewer sentiment and showcase audience messages on-air, allowing people at home to join the broadcast in a completely new way.
Since its launch on November 11, Asharq News is broadcasting live from its studios in Dubai.
With the launch of Asharq News, Megaphone debuts its service in the very dynamic MENA region. Megaphone TV’s broadcast partners include ABC, AMC, Bravo, CNN International, MTV, Rogers Sportsnet and TEGNA.
Commenting on the solution, Nabil Al-Khatib, General Manager of Asharq News, said: “At its core, Megaphone TV is a means to ask our viewers what they think or what they want or invite them to a poll. From there, we act on that information, as we are constantly looking for new ways to engage with the audience and let them feel their impact on our news programmes in real time.”
Dan Albritton, CEO and founder of Megaphone TV added: “The Middle East is a vibrant news environment, with audiences looking to engage across multiple platforms. An informed news viewer in this region is no longer a passive receiver of information, but an active participant in social media discussions and now part of the broadcast discussion as well. We couldn’t be prouder to launch in the region with veteran journalists like Dr. Al-Khatib and in partnership with a news brand such as Asharq News.”
