Horizon FCB Dubai and BPN MENA will manage the integrated creative and media planning for Asharq News.
Asharq News will partner with Horizon FCB Dubai and BPN MENA to lead the region across all campaign communication pertaining to Asharq News and its multi-platforms.
Asharq News is a 24/7 Arabic-language multiplatform news service owned by the Saudi Research and Media Group. SRMG has more than 30 publications and digital platforms, providing the latest in political, financial, sports, and lifestyle news and analysis.
Horizon FCB Dubai and BPN MENA won the pitch amongst the communication networks of the region, demonstrating their approach in delivering data-driven strategic planning; relevant local insights that focus on key markets such as Saudi Arabia, UAE, Iraq, Egypt and Morocco; integrated creative with innovative content and media planning solutions to give the Arab world a fresh and unbiased perspective to the news.
Commenting on the partnership, Reham Mufleh, General Manager of Horizon FCB Dubai, said: “We can’t be more thrilled about our new partnership with Asharq News. The strength of each individual together resulted in great work and an amazing relationship with the client. Brave together, we can’t wait to start activating those business units while building invincible brands that will become the choice of Arabs from the GCC to the Mahgreb.”
Antonio Boulos, Vice President of BPN MENA, added: “The expectations and ambitions of Asharq News are high and we are glad to see that we managed to meet those expectations. We look forward to working together to build and promote the region’s most exciting news media platforms in addition to their innovative and unique approach to creating and serving a diverse range of specialized content and topics that matter most for today’s audience.”
Mazen Jawad, President of Horizon Holdings, stated: “We felt an immediate connection with Asharq News, as a media, as a brand and with the people behind its screens. It was magic since we received the brief and hence were able to demonstrate that creativity can be an economic multiplier. Never finished, we shall keep surprising them.”
Horizon FCB Dubai and BPN MENA will manage the integrated creative and media planning for Asharq News.
