The awards ceremony took place on May 17, 2023, at the Conrad Dubai during CABSAT.
Ateme has won the BroadcastPro ME Manufacturer Awards in the category of Best in Digital Distribution for its Low-latency DAI Solution.
The BroadcastPro ME Manufacturer Awards recognise media leaders for their cutting-edge products and solutions that make a substantial contribution to the day-in, day-out operations of the broadcast industry.
Ateme’s 5G Media Streaming solution leverages the 5G MEC architecture to achieve low-latency DAI, allowing streaming service providers to offer targeted advertising — including for popular, high-value sports content requiring low latency — opening up opportunities for greater monetization.
Ahmed Swidan, Ateme’s Director of Personalised TV Solutions, said: “First of all, we would like to thank all those who voted for us. We are honoured to be chosen as the winner of the BroadcastPro ME Manufacturer Awards in the Best in Digital Distribution category. Sports content has enormous potential with its huge, captivated audiences. Yet it requires low latency, and Dynamic Ad Insertion normally increases latency. This has been an obstacle to unleashing the full monetization potential of sports content, until now. Ateme’s low-latency DAI solution helps streaming service providers tap into this potential, and Ateme is excited to be a part of it.”
