Avid appoints Wellford Dillard as new Chief Executive Officer

Avid, a technology provider driving innovation in the Media & Entertainment industry, has named Wellford Dillard as its next Chief Executive Officer (CEO). Dillard takes the reins from Jeff Rosica, who will continue to support the company in an advisory capacity to ensure a seamless transition.

Bringing more than 20 years of experience in the software industry, Dillard joins Avid from Marigold, where he served as CEO, leading the company in providing omni-channel marketing SaaS solutions for businesses to enhance customer engagement. Prior to Marigold, Dillard held CFO roles at esteemed vertical software companies including Opower and GetWellNetwork.

William Chisholm, Managing Partner, and Patrick Fouhy, Principal, of STG, said: “We are thrilled to appoint Wellford as the new CEO of Avid. He has an exceptional background in leading software businesses and brings a wealth of valuable experience to Avid.  His strong track record driving growth will be invaluable during this next phase of the company’s journey.  In addition, we want to express our sincere gratitude to Jeff for his leadership and contributions to the company during his tenure as CEO and for his commitment in helping to ensure a successful transition prior to his retirement.”

Wellford Dillard added: “I am privileged to join such a terrific team and significant technology leader in the Media & Entertainment industry. It is a critical time for the industry, as well as an important time for Avid, and I am excited to be leading this iconic organisation. The company’s continued focus on innovative technology that can help its preeminent customer base deliver on their creative and business objectives will remain at the centre of Avid’s focus as we deliver on the company’s strategic goals and next phase of growth.”