BBC Worldwide has announced plans for three new pay-TV channels that will showcase BBC content internationally. BBC First, BBC Earth and BBC Brit will be tested in a number of key markets for the corporations commercial arm. BBC First will launch in Australia in the summer and feature first-run BBC content. BBC Earth, which already […]
BBC Worldwide has announced plans for three new pay-TV channels that will showcase BBC content internationally.
BBC First, BBC Earth and BBC Brit will be tested in a number of key markets for the corporations commercial arm.
BBC First will launch in Australia in the summer
and feature first-run BBC content.
BBC Earth, which already has a presence on both bbc.com and bbc.co.uk and is carried in Yokahama, Japan as part of a four-year partnership with Sega for an interactive natural history theme park, will go to North America. BBC is no longer working with Discovery, so it plans to air branded blocks with the BBC Earth name on some North American channels.
BBC Brit, which will launch later this year, will be aimed at male viewers and feature British content from motoring, business, documentaries and adventure to food, music and sport.
On screen the BBC, no longer working with Discovery, is free to carry its brand on content into North America.
