beIN has deployed live watermarking service from Friend MTS to counter the threat of digital piracy.
beIN has deployed live watermarking service from Friend MTS to counter the threat of digital piracy.
Friend MTS is ASiD (Advanced Subscriber Identification) service to protect all beIN channels on the broadcasters OTT platform throughout the Middle East and North Africa (MENA).
beIN is joining a number of tier 1 broadcasters using the Friend MTS ASiD service to make it the most widely deployed and actively used digital watermarking system in the world.
ASiD uses a sophisticated but lightweight watermarking technology to identify originating subscriber accounts that are being used to retransmit live channels and events. The technology can be implemented without any changes to the video delivery infrastructure, and enables accounts to be identified and video access blocked within just minutes.
For beIN, the technology means that it can identify individual subscribers that are stealing and retransmitting its content, and shut them down.
Mohammad Al Subaie, Executive Director of Commercial Affairs at beIN said: Piracy in MENA impacts pay TV industry immensely. Piracy causes millions of dollars of losses to organisations, governments and deprives legitimate industries like regional content creators from return on their investments. By deploying latest technological means, beIN wants to ensure that our eco-system in the region grows.
Friend MTS CEO Jonathan Friend explained: With the proliferation of OTT platforms, broadcasters need an anti-piracy solution that can fit both broadcast and OTT. ASiD is a true step change in the fight against video piracy, with a simple and easy to install robust content protection technology that will wipe out OTT and broadcast piracy 100% of the time.
Our watermarking system is now the most widely used in the world, as we continue to roll out the service with some of the worlds biggest broadcasting platforms.
