The deal comes nearly two years after Saudi Arabia and three other Arab states announced an end to a dispute with Qatar.
BeIN Media Group has appointed Riyadh-based media representation firm SMC as its exclusive advertising partner in the Middle East and North Africa.
BeIN Sports signed an agreement with SMC for all its channels and including coverage of the FIFA World Cup, of which Qatar is the 2022 host.
The strategic partnership is in line with global advertising trends that promote fostering an environment that stimulates creativity and innovation in the digital industry for local and international advertising companies, in order to gain the competitive advantage of various opportunities.
The agreement was signed at beIN’s MENA headquarters in Doha, in the presence of Yousef Al-Obaidily, Group CEO of BeIN Media Group and Mohammed bin Abdulelah Al-Khuraiji, Chairman of SMC.
Commenting on the partnership, Mohammad Al-Subaie, CEO of beIN MENA, said: “We are pleased to partner with SMC, at such an exciting time for beIN, as we prepare for the start of the world’s largest sporting event, the FIFA World Cup Qatar 2022. The agreement is not only commercially significant, but will also enable advertisers to reach a huge audience who are tuned into beIN’s various channels within the MENA region, through a leading media sales agency. More so, this partnership is a testament to the success of beIN’s growth strategy and its advancement both in MENA and globally. This is simply the beginning of our plans at beIN, and this agreement is just one of many great success stories which have been announced this year, with more to come.”
Khalid Waleed Alkhudair, CEO of SMC, added: “This agreement with beIN provides us with an opportunity to implement SMC’s strategy of flexible and effective advertising and marketing services. We plan to utilise our top-of-the-line service models, which comprise the latest in advertising systems, in-line with the global developments in the industry, and evolving market demands.”
BeIN Sports is the only place to watch all 64 matches of the FIFA World Cup Qatar 2022 live and exclusive across 25 countries spanning MENA and France, with coverage in Arabic, English and French, in HD and 4K on seven dedicated channels. BeIN recently announced that joining its World Cup team are over 120 leading international, regional, and local presenters, reporters, commentators, and analysts who make up the greatest and most diverse team ever assembled to cover the tournament.
