TOD Studios is set to produce more than a dozen original content titles over the next year, with an aim of transforming the landscape of sports and entertainment storytelling across MENA and Türkiye.
BeIN Media Group has announced the launch of TOD Studios, a new addition to its OTT platform TOD, marking a shift in regional storytelling. Known for delivering top-tier sports content to viewers across the Middle East, North Africa (MENA) and Türkiye, TOD will now expand its offerings to include premium Arabic, Turkish and international entertainment, as well as children’s programming. Central to this expansion is a commitment to producing original content through TOD Studios.
Over the next year, TOD Studios plans to release over a dozen original titles, including the Turkish series Sorgu and the Egyptian production Sarab, both set to premiere later this year.
The launch of TOD Studios comes as TOD approaches its third anniversary. Since its debut in 2022, TOD has produced 43 original titles, including the acclaimed docuseries Ons Jabeur: This Is Me and the Ramadan hit Zaman Al Ajaj. With the creation of TOD Studios, all original productions will now fall under this new banner, reinforcing the platform’s dedication to creating high-quality, locally driven content.
Speaking about the launch, Esra Özaral, Chief Entertainment Officer of beIN Media Group, said: “Within the industry, there’s a saying that ‘local content rules locally,’ which is why we see so many global players investing in regional productions. As one of the leading entertaining businesses in MENA, we are uniquely positioned to elevate stories from a highly diverse and nuanced perspective.
“The creation of TOD Studios cements our commitment to entertainment and original content as a group. Alongside MIRAMAX, the Hollywood studio part of BeIN Media Group, we will look to leverage synergies to enhance both Arabic and Turkish productions, improving their quality regionally while sharing them globally.”
John-Paul Mckerlie, Vice-President of Marketing and Sales at TOD, added: “There are many stories about Arab athletes overcoming significant obstacles to achieve success on the global stage, and TOD Studios is perfectly positioned to tell them. We aspire to highlight the incredible athletes from our region and share their stories with the world.”
