The deal marks the broadcaster’s latest agreement with UEFA in France after securing exclusive rights to the Champions League for 2021 to 2024.
Pay-TV broadcaster BeIN Sports has announced that it has acquired the French pay TV rights to the upcoming UEFA Euro 2020 international football championship.
According to media reports, the deal to secure live coverage of all 51 games for the Euro 2020, with 28 matches to be shown on an exclusive basis, was signed for $42.3m. It is a significant decrease on the $66.8m, which BeIN reportedly paid for rights to Euro 2016.
Commenting on the deal, Yousef Al-Obaidly, BeIN Media Group chief executive, said: “With its new 24-team format, this year’s European Championship is bigger and better than ever before – so we are delighted to extend our long-term partnership with UEFA and continue to bring the very best of sport to our valued subscriber-base. We continue to bid proportionately for premium sport, and this deal to broadcast Euro 2020 adds to our library of premium football and other sports content in France.”
The much-anticipated tournament will be held in 12 cities in 12 European countries from June 12 to July 12, 2020.
