Following the races in Saudi Arabia, Senegal, Greenland and Sardinia, the series is now headed to the UK and will run from December 18-19.
Electric SUV racing series, Extreme E, has extended its current broadcast agreement with beIN Sports.
The international broadcaster, which already airs Extreme E within its MENA territories, will televise all five of Extreme E’s 2021 X Prix events with race highlights, magazine, preview and review shows in its South East Asian regions including Singapore, Malaysia, Thailand, Laos, Cambodia, Philippines, Indonesia and Hong Kong.
The addition of these new territories means beIN Sports will show Extreme E in 32 countries across MENA and South East Asia. Extreme E’s race coverage will also be available on beIN’s digital platform.
Commenting on the agreement, Ali Russell, Chief Marketing Officer at Extreme E, said: “We are delighted to extend our broadcast portfolio with beIN to include its Asian region. Our research has shown that Extreme E is one of the fastest-growing new sports, especially one in its first year of racing, and we are really looking forward to sharing our acclaimed television coverage with beIN’s wider audiences. Our sport for purpose series has already delighted many millions of viewers around the world with four thrilling events this year, but of course, there is an even greater purpose to our championship apart from radical racing entertainment, and that is around the environment, which is unfortunately under threat. The more that we can extend our message throughout the world, the more we can increase awareness and help to slow down the climate crisis.”
Mike Kerr, Managing Director at beIN Sports Asia, added: “We are delighted to be broadcasting Extreme E to our viewers across eight countries in South East Asia. This new agreement takes the total to 32 countries that will enjoy the Extreme E coverage within the beIN Sports MENA and Asia footprint. Extreme E does a fantastic job in raising awareness of climate change and we at beIN are very proud to be supporting the work being done. beIN and Extreme E also share common goals through promoting gender equality and creating a level playing field for all, with 50% of its drivers being women. By broadcasting the series, we look forward to shining a spotlight on the inspiring women in motorsport, aligning with the ambition behind our beINSPIRED project.”
The Extreme E series hopes to raise awareness of the climate emergency by mixing sport with purpose to inspire change. It also aims to leave behind a long-lasting positive impact through its legacy programmes and showcase the performance of all-electric vehicles in extreme conditions, promoting their adoption of electric vehicles in the quest for a lower-carbon future for the planet.
With the Island X Prix Sardinia, the series has already completed four of its five X Prix in its inaugural season with previous events being the Desert X Prix in Saudi Arabia and Ocean X Prix in Senegal in addition to Greenland. The Season one finale, the Jurassic X Prix, will take place in Bovington, in the UK’s South Coast county of Dorset from 1-19 December 2021.
The broadcast of the debut event in Saudi Arabia in April pulled in 18.5m views across Extreme E’s TikTok account and the championship also Extreme E has also joined forces with video game development and entertainment company One Earth Rising to create a new channel on Twitch.tv.
