The tournament's cumulative linear viewership reached 707.3 million—120% higher than the previous Asian Cup—and social media content generated 1.7 billion views.
beIN Media Group was awarded at the Sports Business Awards 2024 in the ‘Most Successful Sports Broadcast’ category. The accolade highlights the outstanding efforts of the group’s flagship sports channel, beIN Sports, in delivering world-class coverage of the AFC Asian Cup Qatar 2023.
The UK-based Sports Business Awards, judged by a panel of influential Chief Executives of Sport Governing Bodies, is designed to celebrate the influence of businesses within sport and recognise organisations, teams and individuals who excel in their roles. This latest accolade adds to beIN’s growing list of achievements in the media and entertainment industry.
As the official broadcaster of the AFC Asian Cup Qatar 2023 in Middle East and North Africa (MENA), beIN Sports’ comprehensive coverage included three dedicated linear channels, a free-to-air option, and all the action mirrored on beIN’s OTT platform beIN Connect. Fans across 21 countries had access to live broadcasts of all 51 matches in both Arabic and English, complemented by up to 16 hours of daily live studio programming. Additionally, the network aired over 41 hours of archive content, showcasing classic finals, mini-matches, and goal compilations.
Talking about the award, Mohammad Al-Subaie, CEO of beIN MENA, said: “This recognition reflects our team’s outstanding efforts in delivering coverage that truly connects with audiences. Our goal was to create a multi-platform experience that brought the tournament’s excitement to millions of fans across the region, and we are proud to see these efforts acknowledged on a global stage.”
beIN’s digital operations complemented its broadcast efforts, with a 24/7 social media strategy producing
more than 6,000 pieces of content across platforms, including Facebook, Instagram, X, TikTok, and
YouTube. This content mix included native videos, stories, and original programming, ensuring fans stayed connected to the tournament’s excitement. The results were impressive, with cumulative linear viewership reaching 707.3 million—120% higher than the previous Asian Cup—and social media content generating 1.7 billion views, surpassing the performance of beIN’s FIFA World Cup Qatar 2022™ campaign by 600 million.
