The hub has generated some 125,000 social media posts, including 60,000 videos.
Dubai-based digital content hub Blinx has achieved significant milestones since its launch on September 14, 2023, amassing 6bn views and 6.5m followers. Over the past year, the platform has produced around 125,000 social media posts, including 60,000 videos, quickly establishing itself as a major digital content creator and storyteller for Gen Z and Millennials in the Middle East and North Africa (MENA) region.
Blinx has built a substantial following across platforms like Instagram and TikTok, with 2.55m followers on its Instagram accounts (@blinxNOW and @blinxNEWS) and 2.8m on TikTok. Its rapid growth highlights the platform’s ability to engage younger audiences by delivering relatable, impactful content.
Nakhlé ElHage, General Manager, blinx, said: “We are incredibly proud of the rapid growth and overwhelming support from our audience. Our success stems from our commitment to creating high-quality, engaging content that resonates with youthful MENA audiences. We’re excited to continue expanding our reach and attracting more of the Middle East’s young, bright storytellers.”
Eil Al Andari, Executive Editor-in-Chief, blinx, added: “These remarkable numbers showcase blinx’s impact on the digital landscape. With our editorial integrity, story-centric approach, home-grown storytellers and unique style, we’ve distinguished ourselves in the industry. We’ve combined the credibility of mainstream media with the engagement of digital and social, delivering on our promise to elevate storytelling and offer fresh perspectives.”
Fadi Radi, Chief Creative Officer, blinx, commented: “Our success in the first year is a testament to the power of brand identity, creativity, tech adoption and innovation. We’ve built a distinct creative vision that resonates with our audiences, ensuring the seamless integration of cutting-edge technology—such as AI, AR, VR, and the Metaverse—into our digital and social content. This blend of creativity and tech has enabled us to craft engaging experiences that keep us at the forefront of the industry.”
Focused on creativity and innovation, Blinx continues to evolve, pushing the boundaries of digital storytelling while maintaining a commitment to inclusivity and diversity. The platform reflects the diversity of Middle Eastern society and actively challenges industry stereotypes, while also fighting misinformation and disinformation.
