The show will be produced by executive producer Brad Hodson, from a newly designed studio in Dubai.
Bloomberg Television has announced a rebranding of its flagship morning programme, which will now be known as Bloomberg Horizons Middle East and Africa, marking a shift from its previous title, Daybreak Middle East and Africa. This change reflects the network’s renewed dedication to providing comprehensive coverage of one of the world’s most rapidly evolving regions.
Set to air Monday through Friday starting at 8 am UAE time, the show will be hosted by Bloomberg TV anchor Joumanna Bercetche, broadcasting from Dubai, with regular contributions from Jennifer Zabasajja based in Johannesburg. Executive producer Brad Hodson will oversee production from a newly designed studio in Dubai. The revised format will take effect on May 6.
Bloomberg Horizons Middle East and Africa aims to offer viewers a daily overview of the dynamic growth and significant transactions unfolding across the Middle East and Africa. The programme will seamlessly integrate market developments from the US and Asia into the region’s trading day, providing a thorough analysis of key business, energy, and geopolitical events influencing decision-makers throughout the region.
Speaking about the show, Yoko Shimizu, Head of EMEA TV at Bloomberg, said: “With Bloomberg Horizons Middle East & Africa, we are enhancing the way we connect with our audiences. We want to provide viewers with insightful, context-rich coverage that connects regional developments to global markets. Joumanna and Brad are perfectly placed to lead our reporting efforts.”
The show will be streamed live on Bloomberg.com and accessible to Bloomberg Terminal subscribers worldwide via the {TV <GO>} function. Additionally, Broadcast Television will be available locally on OSN, eLIFE, and beIN.
