At CABSAT 2024, the French Pavilion will also showcase a diverse roster of innovators from France's media technology sector.
Business France, the national agency championing the international expansion of the French economy, has announced the participation of 12 prominent tech firms at the French Pavilion during CABSAT 2024, the premier global event for the media, entertainment, and technology sectors. Marking its 30th anniversary, CABSAT will convene from May 21 to 23, anticipating over 18,000 industry professionals from 120 nations. The French Pavilion, situated in Sheikh Saeed Hall 2, will spotlight cutting-edge audiovisual and communication technologies.
Amidst a lineup of presentations, panel discussions, and workshops fostering knowledge exchange and forging new partnerships across the global media landscape, the French Pavilion will spotlight industry trailblazers. Among them are experts in audio and IP codecs for the broadcast industry (AETA Audio Systems), pioneers in video compression and delivery solutions (Ateme), specialists in video delivery technology (Broadpeak), and Cité de Mémoire, focusing on cultural heritage preservation and digitisation.
The digital media sector in the UAE is on a rapid growth trajectory, projected to surge by over 4% annually until 2027. With digital platforms gaining ascendancy, the region stands poised for a substantial transition towards digital media consumption. By 2030, digital advertising is forecasted to constitute 65% of total advertising revenue.
As the MEASA media landscape undergoes transformation, French companies at CABSAT assume a pivotal role, spotlighting their expertise in content creation, adeptness in adapting to diverse cultural and linguistic contexts, and commitment to digital innovation.
In resonance with the largest segment of the French media market, boasting a significant market volume of $13.97bn in 2024, Cognacq-Jay Image will unveil digital and AI solutions for media giants, while EasyBroadcast addresses critical challenges in OTT video streaming.
In light of projections indicating that 44.9% of global internet users will engage with OTT content in 2024, the French industry continues to excel in cinematic production and IPTV technologies, fortified by robust training in technical expertise, post-production, special effects, and real-time dubbing and subtitling.
This paradigm shift mirrors broader industry trends as media consumption patterns evolve in response to technological advancements and shifting consumer preferences, propelling the market towards digitalisation. Consequently, digital media is anticipated to contribute 41% of total revenues by 2029.
The French Pavilion at CABSAT 2024 will also showcase a comprehensive array of innovators from France’s media technology sector, including the international French news channel France 24, Hexaglobe-SGT experts in TV playout automation and Media Asset Management, INA – the leading European training centre for audiovisual and digital media professions, multiCAM Systems creators of advanced live video production systems, and Synamedia, specialists in optimised video network solutions.
Vectracom, dedicated to the preservation and restoration of audiovisual archives, will also join this dynamic consortium of companies representing the pinnacle of French innovation, poised to engage with visitors and exhibitors from participating nations worldwide.
