Through this partnership, M&I Broadcast Services and Butterfly Media strive to transform radio broadcasting in the GCC.
M&I Broadcast Services, a Dutch provider of advanced radio automation and broadcast software solutions, has announced a strategic partnership with UAE-based Butterfly Media, a premier technology reseller with over 18 years of experience in delivering audio/video solutions across the GCC. Through this collaboration, Butterfly Media becomes the exclusive representative of M&I Broadcast Services in the region.
Known for its cutting-edge radio automation and playout software, M&I Broadcast Services empowers broadcasters to streamline workflows, enhance content delivery and boost efficiency. This partnership enables M&I to extend its market reach and offer tailored solutions that cater to the evolving needs of broadcasters in the dynamic GCC market.
Speaking about the partnership, David de Bruijne, Vice-President Sales of M&I Broadcast Services, said: “We are delighted to partner with Butterfly Media. Their deep market knowledge and strong relationships within the GCC will be invaluable in bringing our cutting-edge solutions to broadcasters in this vibrant region. This partnership marks an exciting new chapter for M&I Broadcast Services in the Middle East.’
Headquartered in the UAE, Butterfly Media has a track record of providing top-tier technology solutions and outstanding customer service to organisations across the GCC. Their dedication to client satisfaction aligns seamlessly with M&I Broadcast Services’ mission to deliver reliable and effective broadcasting software.
Butterfly Media, headquartered in the UAE, has a proven track record of providing high-quality technology solutions and customer service to a diverse range of organisations across the GCC.
Sanaa Sammour, Managing Director of Butterfly Media, added: “We are thrilled to partner with M&I Broadcast Services and bring their industry-leading solutions to the GCC market. This partnership will empower broadcasters in the region with the tools they need to enhance their operations, improve their content, and deliver exceptional audio experiences to their audiences.”
The partnership has already achieved success, exemplified by a recent agreement with Marina FM Radio in Kuwait. This collaboration underscores the synergy between M&I Broadcast Services’ advanced software solutions and Butterfly Media’s expertise in the GCC region.
