CABSAT announces dedicated DSLR zone for 2012 exhibition

CABSAT will introduce a new zone dedicated to DSLR cameras, technology and equipment as part of the annual exhibition, which will be held from February 28 to March 1, 2012 at the Dubai International Convention and Exhibition Centre, BroadcastPro ME has learnt. The zone will be located in Hall 4 at the Convention Centre during CABSAT while the main exhibition will be held at the Sheikh Saeed hall. BroadcastPro ME has also learnt that exhibitors in Hall 4 will be permitted to sell their products over the counter.

Speaking about the new zone, David Roberts, industry group manager, CABSAT told BroadcastPro ME: “There has been a lot of demand from the industry for a zone dedicated to DSLR technology both in terms of video production as well as related software and accessories. This is primarily because many still photographers are beginning to use the video feature on their DSLR cameras to develop films. The video production market has also been using DSLR technology extensive to create everything from TVCs to films. With the increasing use of this technology, it seemed appropriate for us to dedicate some space to this.”

Roberts confirmed that some exhibitors who will be part of the main CABSAT hall have also booked a separate booth at the DSLR zone to showcase products specific to this market and also, take advantage of the ability to sell their products at the exhibition.

“There will be a retail angle as well so every exhibitor who is part of this zone will have a quick ROI. Of course, the exhibitors must keep within the confines of the profile for this zone. We hope to be working in conjunction with Gulf PhotoPlus, a trade association that runs events related to high end photography at Knowledge Village in Dubai for this zone.”

CABSAT also hopes to host a dedicated conference stream and interactive feature for this zone.