The Song entitled “Ya Ashab (hey friends)” is addressed to children and highlights the effects of bullying.
Cartoon Network Middle East has partnered with Sony Music Entertainment Middle East to release an Arabic song featuring YouTube stars, the sisters Rawan and Rayan.
The Song entitled “Ya Ashab (hey friends)” is addressed to children and highlights the effects of bullying.
The pop song along with a music video was released worldwide on all music services and platforms on Monday. It is available on various platforms including Rayan and Rawan’s YouTube channel, Cartoon Network’s channel and other music services like Spotify and Apple Music.
The music video was filmed at the Collegiate American School in Dubai and featured students sharing positive messages.
The song is part of Cartoon Network Middle East’s anti-bullying campaign introduced in 2014 and rolled out in the Middle East for the first time this year.
Commenting on the development, Darine El-Khatib, Senior Director Creative Strategy and Brand Development at WarnerMedia MENA and Turkey said: “2019 marks the year of tolerance in the UAE, and so does the Buddy Network which aims to spread friendship through various touchpoints. We partnered with Sony Music to further reinforce the message of Buddy Network. Rayan and Rawan have a great connection with audiences in the Middle East, especially with children, so we are confident that they will be able to deliver the values and messages that counter bullying and hopefully can effect change.”
Mike Fairburn, General Manager, Sony Music Entertainment Middle East, added: “Sony Music Entertainment is an inclusive organization and we are proud to partner with Cartoon Network in the Middle East to raise awareness of this important topic.”
