In her new role at Cheeze, Inc. she will continue to create premium IP with editorial and fine art photographers, artists, studios, and brands, each with compelling stories to tell.
Cheeze, Inc., one of the UAE’s first Non-Fungible Token (NFT) minting studios, has appointed Media & Entertainment industry veteran Ceslie Armstrong as Executive Producer and Vice President of Content. She will head up the Cheeze Content Studio, Originals division and all things content-related for the company globally.
Cheeze, the soon-to-be-launched app will allow people to mint their photos into NFTs, giving users the ability to trade and sell them on the blockchain.
In her new role at Cheeze, Inc. she will continue to create premium IP with renowned editorial and fine art photographers, artists, studios, and brands, each with compelling stories to tell. The stories will then be minted onto the blockchain as NFTs and distributed via the Cheeze app, marketplace, and full ecosystem.
Speaking about the appointment, Ceslie Armstrong, VP of Content and Executive Producer of Cheeze, Inc, said: “I’m honoured to be joining the world-class team at Cheeze where the focus is photography and the compelling stories behind them. Finally, photographers can easily showcase their work, mint them to the blockchain and be recognized for their talent.”
Simon Hudson, CEO of Cheeze, Inc, added: “When we started to build the Cheeze NFT product we knew that just showcasing photos would not be enough. Our goal is to bring photos to life and tell the story behind the image. Ceslie joins us as VP of Content and will be heading up our brand-new Originals team. Her wealth of knowledge and expertise in the industry puts us ahead of the rest. We are already working on some amazing projects and Ceslie has instantly become a huge part of the team. It’s an honour to have her join our start-up and I am excited to show the world the magic we are creating together.”
As an award-winning writer; journalist, she has held the post of editor-in-chief, senior editorial positions, and contributed to titles including Grace Woman, Marie Claire, Glamour, Mode, InStyle, Cosmopolitan, and more. She has been featured and quoted in hundreds of publications including the New York Times, Los Angeles Times, Chicago Tribune, Financial Times, WWD, Forbes, Fortune, & Entrepreneur.
