Choueiri Group’s digital arm and Synkonair to launch TV app

Digital Media Services (DMS), the digital arm of Choueiri Group and SynkOnAir, a subsidiary of AJ Consulting, have entered into an exclusive partnership aimed at offering TV viewers, brands and broadcasters in the MENA region, a second screen app called Synclie.

The Synclie smart sync app claims to offer a different TV second-screen experience. The media and broadcast automatic content recognition technology allows viewers to auto-sync with TV shows and adverts, pull cast details, as well as video and music from a show or episode, celebrity news, trivia, Twitter feeds, related web pages, digital and physical products and merchandise, and share anything with friends and family on various social media platforms in the Middle East and North Africa, while also being rewarded with coupons, offers, and social currency that can be exchanged for goods and services.

Synclie will be available in English and Arabic from the day it is launched and will be available on all major mobile devices including iOS, Android devices and desktop systems. The app is tentatively scheduled for launch later this month.

Speaking on the new development, DMS’ Managing Director, Michel Malkoun said: “It doesn’t matter which channel a viewer is surfing, or which favourite show they are tuned in to; with Synclie’s Smart Sync Technology, TV viewers will enjoy an enhanced, rich experience directly related to the content they are watching, as they’re watching it. They even get rewarded for it. This app will allow advertisers to engage TV viewers with dynamic and effective engagement opportunities, which go far beyond ads. Games, polls, you name it.”

AJ Consulting has formed a number of partnerships with global content providers, new media, e-commerce, and shipping companies to provide viewers with a 360-degree, end-to-end cycle that allows them to receive relevant, semantic and contextual multimedia content for the shows that they’re watching; socially connect with friends and family, play games and receive offers and rewards that can be exchanged for physical and digital goods from the advertiser brands as well as strategic partner social-commerce portals like Dokkankom.com.

Moe Shanti, AJ and SynkOnAir’s CEO commented: “We believe that this is going not only to fundamentally enrich the viewer user experience but has the potential to change the industry landscape because brands now can push relevant, actionable content and campaigns and get their true ROI on the spot via AJ’s cloud platform that powers the app called SocioTactics.”

Laurent Mairet, SynkOnAir’s COO added: “We believe Synclie will be as industry-shifting to the TV media industry as Shazam has been for the music industry but without the need to fingerprint anything.”