Michel Malkoun will transition from being COO at DMS to becoming Chief Growth Officer (CGO) on a group level of CG Digital.
Choueiri Group has announced plans to consolidate some of its digital operations under a single operation: “CG Digital”. The group will also channel its investments into four key areas: Content and Creative, E-Commerce, Performance and Data, as well as Consultative and Servicing capabilities.
The initiative will be spearheaded by Michel Malkoun, who will transition from being Chief Operating Officer (COO) at DMS to becoming the Chief Growth Officer (CGO) on a group level of CG Digital. DMS meanwhile, will fall under the leadership of Ziad Khammar as Chief Operating Officer (COO). He will also continue to simultaneously lead “Spread”.
A press statement said: “As our industry continues to face rapid changes, the need to adopt agility becomes more important than ever before. At Choueiri Group, we have remained focused over the last decade on establishing the full potential of our digital arm DMS. While our efforts have succeeded in injecting a new culture across the Group; where the knowledge and appreciation of digital has been instilled across all of our functions, companies, and regions; we now need to push even further ahead.
“While Publisher representation remains at the core of what we do, our positioning needs to be extended to capture the accelerating market shifts caused by the recent economic, political, and pandemic crises. As leaders in the media representation space, we take pride in reacting swiftly to remain relevant to our industry and strengthen our value proposition.
“Traditionally, brand building has served as the main driver of our industry. But today, performance has become equally important. This is evident from the rise of e-commerce, which has surged as a result of the pandemic. This transformation will only continue to become more prevalent into the future.”
