The company will now be able to offer direct and programmatic video advertising to buyers and agencies in the region via JW Player.
DMS, the digital arm of Choueiri Group, has partnered with video technology company JW Player to serve outstream video advertising across all of Choueiri Group’s partnering publisher websites in the Middle East.
The new partnership will offer Choueiri Group and DMS increased control of the monetisation of their outstream video advertising. Adverts will be served directly into both horizontal and vertical video ad units in the text on the site, without the need for video content.
JW Player counts media companies including Fox, VICE, Insider, and Univision as its users.
Speaking about the partnership, Ryan Beebe, SVP Global Sales at JW Player, said: “DMS is using our video player technology to build its own outstream video advertising infrastructure, complementing its reputation as the region’s most progressive online video powerhouse. Its large sales team can tap into its long-standing relationships and scale up the number of video ad units within the text to cater to fluctuations in demand and sell it directly to advertisers and their agencies throughout the Middle East, whilst creating a native experience for the viewers.”
DMS Chief Operating Officer Michel Malkoun added: “Working with JW Player’s technology provides our team with increased flexibility over our out-stream video advertising revenues, enabling us to speak with buyers directly and give them more choice of inventory among the premium independent digital inventory we have in the Middle East.”
