South Korea-based CJ 4DPLEX has partnered with Cinemacity, a cinema exhibitor in Saudi Arabia, to expand reach of 4DX in the Middle East. Through this deal, three 4DX locations will open in the country’s capital city, Riyadh, and other Saudi cities by the end of this year. Al Qasr Mall will be the first Multiplex in Riyadh, featuring 19 screens. […]
South Korea-based CJ 4DPLEX has partnered with Cinemacity, a cinema exhibitor in Saudi Arabia, to expand reach of 4DX in the Middle East. Through this deal, three 4DX locations will open in the country’s capital city, Riyadh, and other Saudi cities by the end of this year.
Al Qasr Mall will be the first Multiplex in Riyadh, featuring 19 screens. It is expected to mark an average of 750,000 admissions during the first year of operation.
Cinemacity’s parent company, Xclusive Cinemas SAL Holding, will operate 116 screens by the end of 2018 in five countries including Jordan, Lebanon, Syria, the UAE, and soon, in the Kingdom of Saudi Arabia.
4DX is reportedly an interactive experience, one in which audiences seats move along with the on-screen action auditoriums have a variety of synchronised special effects, such as rain, wind, fog, and various scents.
“Here at Cinemacity, we strive to be at the forefront of entertainment excellence, providing our guests with a top tier cinema-going experience on all fronts. We are proud to partner with 4DX and provide patrons with 4DX’s state-of-the-art immersive entertainment systems that will distinguish us in the market, and add to our brand as a whole,” said Karim Atassi, Vice President of Business Development of Cinemacity.
“With this upcoming debut in Saudi Arabia and further expansion in this region with Cinemacity, we will reach Saudi’s untapped market and promote immersive cinema,” said Byung Hwan Choi, CEO of CJ 4DPLEX.
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