This new cineplex will include 843 seats along with an outdoor cinema on the roof.
Cinépolis Cinemas, the movie exhibitor in Latin America, has signed a management agreement with Ithra Dubai to partner in a 10-screen cineplex, as part of the Deira Enrichment Project which will feature their family-friendly Junior concept, as well as an outdoor rooftop screen.
Ithra Dubai, a fully-owned subsidiary of the Investment Corporation of Dubai (ICD), provides strategic oversight by developing projects such as the Deira Enrichment Project in Deira, a place rich in culture and history.
Commenting on the deal, Lachlan Gyde, Executive Director of Asset Management for Ithra Dubai, said: “We are pleased to partner with Cinépolis and welcome their international and local experience which will further reinforce our core value of enriching the lives of people we serve. The cinema will most certainly be a valued entertainment addition to this exciting emerging community, for residents and visitors alike.”
The brand has a well-established footprint throughout the GCC, with theatres in Oman, Bahrain and Saudi Arabia. In the UAE, Cinépolis opened its cineplex in Sharjah Oasis Mall in 2020. Cinépolis Deira, expected to open by Q1 2024, will be the 11th theatre to welcome visitors under the Cinépolis umbrella.
Alejandro Aguilera, CEO of Cinépolis Cinemas, added: “Deira will be the first Cinépolis project in Dubai, a metropolitan hub in which we plan to expand our presence and bring our international expertise. Our goal is to offer the best cinema experience and continue to prioritise the customer experience.”
The cinema will house 10 screens with state-of-the-art auditoriums and will feature the brand’s signature reclining Standard and Deluxe seats, which offer an exclusive luxury viewing experience and boast personal amenities and advanced storage solutions.
Catering to the needs of younger cinemagoers, Cinépolis Junior will offer a jungle gym, bean bag seating, and 15-minute intermissions halfway through the film to allow children to take a break.
An alternative to traditional screens is the outdoor rooftop, which will not only provide plush and comfortable seating with high-definition viewing, but will also provide access to views of The Creek.
To make the cinema experience simple and hassle-free, one service the brand will roll out is contactless ordering, which allows all moviegoers to book and pay for their food and beverages from the comfort of their seats, using a customized QR code.
