Frequency will also make Cineverse’s Matchpoint advanced VOD platform available across its network.
Frequency, the technology powering many of the world’s leading streaming TV channels, has announced a strategic partnership with Cineverse, a pioneer in the FAST (Free Ad-Supported Streaming TV) industry. This collaboration will see Cineverse leveraging Frequency’s platform to deliver its top channels to more than 25 platforms, marking a significant step in Cineverse’s growth and evolution in the streaming market.
Cineverse, known for its wide range of premium FAST brands such as AsianCrush, The Dove Channel, Midnight Pulp, RetroCrush, Comedy Dynamics, the Yu-Gi-Oh! Channel and the upcoming GoPro Channel, will now use the Frequency Studio platform for channel creation, playout and distribution. This partnership enables Cineverse to efficiently distribute its library, which includes over 70,000 premium films, series and podcasts, to millions of streaming viewers around the globe.
Additionally, Frequency is collaborating with Cineverse to integrate the Matchpoint advanced video-on-demand platform across the Frequency network. This integration is expected to offer customers reduced operational costs, extensive distribution and additional value through Frequency’s industry-leading platform.
Commenting on the partnership, Cineverse Chief Technology and Chief Operating Officer Tony Huidor said: “FAST channels offer a great opportunity to boost the reach of our diverse library of premium content. Delivering exceptional viewing experiences to streaming viewers is essential, and Frequency is an ideal partner. This partnership positions us to support our growth as our audiences and brand partnerships continue to expand.”
Frequency Studio, a cloud-based platform, offers industry-leading automation capabilities that streamline the launch and management of channels. This allows Cineverse to seamlessly distribute its extensive content library across multiple platforms, ensuring a high-quality viewing experience for its audiences.
Blair Harrison, Founder and CEO of Frequency, added: “As the lines between traditional TV and streaming become increasingly blurred, Cineverse is leading the way in driving its linear business through unique streaming television channel programming. Frequency is delighted to be in business with Cineverse, powering this next phase of rapid growth for the company.”
The partnership between Cineverse and Frequency enhances the value for content rights-holders and operators of FAST streaming services. Key benefits include rapid channel deployment, global distribution, monetisation of existing assets within the streaming TV ecosystem, and improved viewer monetisation through advanced and flexible advertising technology.
