Cisco Systems has acquired over-the-top (OTT) cloud streaming platform startup 1 Mainstream for an undisclosed price. 1 Mainstream offers an automated platform for distribution of linear and on-demand content to connected devices such as digital televisions, game consoles, tablets and streaming devices. 1 Mainstream’s technology complements Cisco’s suite of cloud-powered video entertainment solutions designed to help service providers, […]
Cisco Systems has acquired over-the-top (OTT) cloud streaming platform startup 1 Mainstream for an undisclosed price. 1 Mainstream offers an automated platform for distribution of linear and on-demand content to connected devices such as digital televisions, game consoles, tablets and streaming devices.
1 Mainstream’s technology complements Cisco’s suite of cloud-powered video entertainment solutions designed to help service providers, broadcasters and media companies to deliver TV experiences to multiple screens, utilising one cloud. Customers can make their entire channel line-up and content library available to viewers via streaming devices.
Features of its platform include a reduction in cost and implementation time to customers, with an automated platform that allows easy app creation, publishing, billing, and HD streaming; support for in-App subscriptions along with web-based credit card billing capabilities and advertising support, including pre-rolls; scalability with support for streaming over multi-CDN infrastructure including Amazon Web Services; and support for third-party APIs including those provided by Brightcove, Ooyala, Omniture, Google Analytics, Freewheel, and Doubleclick.
1 Mainstream has partnerships with companies including Apple, Samsung, Amazon Web Services, Envivio, and YuMe to provide seamless integration of their products to a customer base that includes Sky News, Tastemade, Young Hollywood, Foxtel Play, NowTV (Sky), ACC Digital Network, Screambox, Acacia TV, and the Universal Sports Network.
