A recently released MRG report says cloud-based TV service revenues will increase from nearly $120 million in 2013 to more than three quarters of a billion dollars by 2017. Garnering the lion’s share of those revenues will be cloud services for cable operators, followed by satellite and then IPTV. The report provides an introduction to […]
A recently released MRG report says 
cloud-based TV service revenues will increase from nearly $120 million in 2013 to more than three quarters of a billion dollars by 2017. Garnering the lion’s share of those revenues will be cloud services for cable operators, followed by satellite and then IPTV.
The report provides an introduction to cloud-based TV services for pay-TV operators worldwide and how these services are transforming delivery of next-generation services. It includes an overview of the cloud-based TV vendors and their services, as well discussions on market drivers, opportunities and risks for deploying cloud services plus a cloud-based TV services market size and forecast. The deliverable is comprised of a PDF.
TV services are becoming more common with cloud computing gaining traction. Vendors claim that pretty much the entire TV delivery value chain can be offered via the cloud. Technically, this is already happening because current OTT offerings like Netflix, Hulu, Amazon and iTunes are all really cloud-based and consumers use their own devices, instead of using traditional set-top boxes.
But, overall, the market for cloud services for pay-TV operators is still in its infancy and vendors are racing to capitalise on it. Cloud service isnt a flashy new trend, its a steady migration away from legacy hardware and software services. Although not every pay-TV operator is likely to decide to scrap an entire legacy infrastructure or platform for the cloud, any operator can benefit today.
Some of the largest market drivers for cloud-based TV services are multiscreen and TV Everywhere, as well as the migration from QAM to IP video networks for cable operators. Additionally, the cloud can help operators lower their overall costs by decreasing their reliance on set-tops and relying less on hardware upgrades and additional software licences.
