CNN Style has launched on CNNArabic.com, combing new original content in Arabic with all the core elements of the English-language version of CNN Style. Since its launch in July 2015, CNN Style has put its audience directly in contact with the biggest exhibitions, events, trends and influential figures in the worlds of fashion, architecture, luxury, […]
CNN Style has launched on CNNArabic.com, combing new original content in Arabic with all the core elements of the English-language version of CNN Style.
Since its launch in July 2015, CNN Style has put its audience directly in contact with the biggest exhibitions, events, trends and influential figures in the worlds of fashion, architecture, luxury, cars, art, and design.
In the last year, CNN Style has become a global destination that has collaborated with guest editors from Olivier Rousteing to Daniel Libeskind and Glenn Lowry, attracted a range of luxury advertisers and built a large audience with an average of 5.5 million unique users every month.
Visitors to CNN Style on CNNArabic.com can experience content with stories from Dubai to Rabat, Cairo to Beirut and all the Arab capitals in between, as well as Rome, Paris and London and other world cities.
Alongside Arabic versions of the best CNN Style content, there is a series of specially created embeddable videos in Arabic, with English subtitles.
The first of these is The Artist which features eL Seed, a French Tunisian artist, one of the leading practitioners of calligraffiti, an artistic style that blends the historic art of Arabic calligraphy and the modern art of graffiti.
The series of videos will include The Furniture Maker; The Architect; The Singer and The Fashion Designer.
Caroline Faraj, VP Arabic Services, CNN said: Its with immense pride that we welcome CNN Style to CNNArabic.com. Our focus on deeper and more meaningful content for both men and women with new ventures exploring design, arts, architecture, luxury, autos, and fashion means CNNArabic Style will be different to any other Style content offered in the region.
Katerina Tornari, Account Director, CNN International, said: Were delighted that Cadillac is the headline sponsor for the launch of CNN Style on CNN Arabic.com. We have built on our partnership with Cadillac through the creation of this unique digital solution that aligns with the reinvention of CNN Style through a Middle East lens.
Nadim Ghrayeb, Sales and Marketing Manager at Cadillac Middle East, said: Cadillac has always been synonymous with style. It is fundamental to the values of Cadillac alongside our reimagined role as co-conspirators to those that strive for optimistic sophistication. We chose to collaborate with CNN Style as it beautifully showcases up-and-coming regional talent as well as trends, making both CNN Style and Cadillac like-minded collaborators to this trend focused community.
