Highlights of the upcoming Co-Production Salon include a 'Wall of Fame' showcasing the best of the region's media industry, and the exclusive CEO Opening Hour networking session.
B2B media networking platform Co-Production Salon will return to the Future of Media Exhibition (FOMEX), taking place alongside the Saudi Media Forum hosted by the Saudi Broadcasting Authority. The event will take place from February 19-21, 2025, in Riyadh.
The salon aims to encourage investment in series/ film projects through collaborations, including co-production, co-financing, and commissioning models. For the Saudi market, the Co-Production Salon will also offer product placement and brand integrations. The move comes based on feedback from last year’s evet where consumer brand owners were keen to connect directly with long-form producers for subtle marketing of consumer products and F&B brands. Such requests accounted for nearly 16% of last year’s Co-production Salon participation requests in Riyadh.
Participants can expect to leave enriched with connections and enhanced exposure through high-level collective marketing efforts. Highlights of the upcoming Co-Production Salon include a ‘Wall of Fame’ showcasing the best of the region’s media industry, and the exclusive CEO Opening Hour networking session where participants will have the opportunity to connect with industry leaders.
For the 2025 FOMEX edition, select media professionals, brands, and producers are expected to join the Co-Production Salon to explore untapped opportunities and collaborate on their innovative projects. Building upon its success in other markets, the Co-Production Salon is dedicated to fostering business collaborations by providing industry stakeholders with actionable insights. Key focus areas include strategies to boost revenue and expand into new markets through effective localisation techniques. Additionally, the salon emphasises the utilisation of data and analytics to swiftly access international markets and identify untapped opportunities within the different territories of the MENA region.
