Dailymotion executives talk about the company's new business model and tapping into the MENA streaming market by partnering with premium media houses in the region.
Vivendi-owned French video-sharing technology platform Dailymotion, formerly a hotspot for user-generated content (UGC), has ditched this strategy in favour of a super-aggregator business model. Under this, the company’s platform will be built around partnerships with broadcasters and media owners for premium video across four main verticals: news, sports, music and entertainment. Now, Dailymotion hopes to tap into the MENA streaming market by partnering with premium media houses in the region.
“In MENA, we see that content often travels across the globe. It’s however barely monetised beyond its origin. This is where we step in with our global monetisation presence to generate value for our MENA partners,” commented Rémi Leclancher, Head of Partnerships at Dailymotion.
The company is offering partners the Dailymotion Video Solution, a player that delivers live streaming and VOD to all devices and can be fully customised with the colour scheme and the partner’s watermark as well. The service includes free hosting, encoding, streaming and adserving. Publishers can also use the service on their owned and operated websites. Dailymotion aims to generate revenue by monetising the inventory while also exploring revenue-sharing with partners.
“The strength of our player lies in three pillars which are focussed on technology, monetisation and audience amplification. We will give our partners free access to our technology. In the case of unsold inventory, we can fill it up and generate additional revenue for partners. Dailymotion will also promote a partner’s content and brand and help their revenues and audiences,” added Kutay Vardar, Manager, Content and Partnerships.
Dailymotion has already partnered with global media groups such as L’Équipe, One India, JPIMedia, Meredith Corporation, YAN News and Groupe Le Monde, and has a team working 24/7 to regulate the content being hosted on the platform.
Speaking about JPIMedia, Leclancher said: “JPIMedia has fully integrated Dailymotion’s video solution across its properties of over 150 digital news titles. The technology package includes a robust white-label video player and digital ad-tech services offering JPIMedia full flexibility on the commercialisation of their video inventory through Dailymotion’s unique economic model.”
