Turner Middle East, North Africa and Turkey (MENAT) has announced the appointment of Darine El-Khatib as the new Senior Director of Creative Strategy and Brand Development a role created as part of Turners growth in the region. This latest hire is aligned with Turners overall strategy to drive further engagement between the brand and […]
Turner Middle East, North Africa and Turkey (MENAT) has announced the appointment of Darine El-Khatib as the new Senior Director of Creative Strategy and Brand Development a role created as part of Turners growth in the region. This latest hire is aligned with Turners overall strategy to drive further engagement between the brand and key external stakeholders.
El-Khatib will oversee programming, creative and marketing for Middle East and Turkey, reporting directly to Tarek Mounir, Vice President and General Manager Turkey, Middle East, North Africa, Greece & Cyprus. She will lead on strengthening Turners presence in the region through the development of new services and products to further expand the brands scope and competitiveness. In addition, she will lead the content and brand teams and will be responsible for developing editorial strategy, as well as further driving relationships with partners such as Pay-TV affiliates.
We were very impressed with Darines comprehensive understanding of the industry and rich portfolio of experience. Her appointment as Senior Director of Creative Strategy and Brand Development is a great asset to Turner, and we are confident that, with her great repertoire of professional endeavours, she will be a driving force for our company, said Mounir.
As such, it gives us great pleasure to welcome Darine to our team, and we look forward to propelling our projects by building upon her valuable industry experience.
Prior to joining Turner, El-Khatib was most recently the Channel Director at Discovery Networks Middle East and North Africa, where she was responsible for driving Discoverys programming, creative, marketing and digital strategy for the region and led the development of Discoverys local channel brands, specifically Fatafeat, TLC, Dkids, Dlife, DMAX, Discovery Channel and Home & Health Farsi. She also oversaw local productions and new format development, and was responsible for the management of Fatafeats on-screen talent.
