Pulse Media MENA will focus on optimising advertising strategies and monetising DAZN’s digital streaming platform and social channels.
DAZN, the sports entertainment platform with over 300m users, has formed a strategic partnership with Pulse Media MENA, appointing them as the exclusive media and advertising sales partner in the Middle East and North Africa (MENA) region. This alliance aims to enhance DAZN OTT’s global advertising capabilities and expand its reach within key markets in MENA.
Recognised for its expertise in sports media sales and digital advertising, Pulse Media MENA will use its extensive network and market insights to drive global advertising revenues for DAZN’s streaming services, which feature top-tier global live sports events. This partnership highlights DAZN’s dedication to providing targeted and engaging advertising opportunities for brands in MENA, connecting them with sports fans worldwide.
Speaking about the partnership, Damian Smyth, VP of Global Sales at DAZN, said: “We are pleased to announce our partnership with Pulse Media as our exclusive media sales and advertising partner in MENA. Pulse Media MENA’s deep understanding of the sports media and digital landscape makes them an invaluable partner in enhancing our advertising offerings and extending our brand presence and relationships across MENA.”
Pulse Media will focus on optimising advertising strategies and monetising DAZN’s global digital streaming platform and social channels through this collaboration. Their efforts will include developing tailored advertising packages, fostering partnerships with regional advertisers and implementing innovative ad formats to maximise engagement and ROI for clients and consumers.
Salika Mustafa, Founder and Director at Pulse Media MENA, added: “We are excited to join forces with DAZN OTT as a local sports media expert with 12 years of experience in the region. This partnership aligns perfectly with the Pulse mission to deliver impactful global media solutions and drive business growth for our partners. Together, we aim to elevate the advertising experience for brands looking to connect with sports enthusiasts in key global markets and help to identify new strategic IP opportunities for DAZN in MENA.”
Pulse Media MENA will work closely with DAZN’s central teams to offer advertisers comprehensive insights and innovative solutions, ensuring campaigns are optimised for effectiveness and ROI. The partnership will also explore opportunities for native advertising, branded content integrations and sponsorship activations to enhance the viewer experience.
Salika Mustafa continued: “Within the DAZN Group portfolio is also a newly formed creative content arm that works with global federations and sports rights holders to create award-winning social-first engagement through various content franchises and formats. For the first time advertisers in MENA can leverage DAZN creative studios across content and production briefs helping to bring innovation and expertise to tell the story of their brand by an expert sports content solutions team – a club that with the broadcast sponsorship and addressable advertising solutions offered on DAZN, it’s a win-win for any client.”
