Maalouf has joined the company to spearhead Deltatre’s expansion across the region.
Deltatre, a major player in streaming and digital technology, has appointed Wajdi Maalouf as its Vice President of Media Sales for the MENA region. This strategic move is part of the company’s plan to expand its presence in the Middle East and North Africa.
Maalouf brings a wealth of experience from senior commercial roles at Synamedia and Harmonic. In his new role, he will focus on increasing the reach of Deltatre’s products among broadcasters and telcos across the MENA region. He will report to Oliver Botti, Deltatre’s Head of Media Sales for EMEA.
Speaking about the new role, Wajdi Maalouf, VP of Media Sales MENA, Deltatre, said: “The media landscape across the Middle East is very exciting at the moment with a range of big players looking to enter the OTT market. Deltatre has built up a reputation as a global leader in digital streaming across entertainment and sport, and I’m excited to bring this expertise to the region.”
Andrea Marini, Chief Executive Officer at Deltatre, added: “We are already working with some of the biggest names in sport and entertainment across the region, and Wajdi is perfectly positioned to help us grow the influence of our digital streaming products throughout the Middle East and beyond.”