Braman and Sharp take over from previous co-chairs, Chris Duffy and Nicola Pearcey.
The Digital Entertainment Group International (DEGI), the not-for-profit industry association that represents the home entertainment sector in Europe, has appointed Joe Braman and Ruth Sharp as the new co-chairs of its board of directors.
Braman is VP, International Account Management at NBCUniversal and Ruth Sharp is VP and Head of Digital Distribution at Warner Media UK and Ireland.
Braman and Sharp join Amy Jo Smith as Director, and Liz Bales as Chief Executive Officer, and will lead the charge on growing value for DEGI members, whilst driving a category-level strategy for market growth.
Speaking about his appointment as co-chair, Joe Braman said: “I am thrilled to be joining Ruth as Co-Chair of DEGI at one of the most exciting times in our industry. With so much change in windowing and access to amazing content, DEGI plays a vital role in bringing key stakeholders together to drive industry collaboration and category growth. I look forward to working closely with Ruth, Liz and Amy Jo to continue the great work DEGI have delivered to date.”
Ruth Sharp added: “As the digital entertainment world changes faster than ever before, I am delighted to be joining Joe as Co-Chair of the DEGI. Providing a forum for creating growth strategies & sharing insights, it’s exciting to be working with the DEGI group to extend our activations & grow consumer engagement in the category.”
Braman and Sharp take over from previous co-chairs, Chris Duffy and Nicola Pearcey. Former Lionsgate UK president Nicola Pearcey, who steps down after 10 years in the post, will move to a senior independent director role on the board.
Nicola Pearcey stated: “I am delighted to continue to work with the DEGI alongside my new media venture, Picnik Entertainment, and bring fresh insights from the independent production, distribution and financing sector. As Co-Chair I was incredibly proud to contribute to the organisation’s international growth over the years, and I look forward to working with the new Board to drive more powerful and international activations in the future.”
Liz Bales, CEO of DEGI, remarked: “The strength and diversity of the DEGI Board span production, distribution and retail delivering value for stakeholders across the category. We are excited to be working with such exceptional talent and extend a warm welcome to Joe and Ruth as Co-Chairs, and we look forward to benefitting from the collective experience and input of the board as we drive our next projects.”
DEGI members include Lionsgate, Google, Warner Home Video, Universal and Paramount.
London-based DEGI is supported by sister organisation The British Association for Screen Entertainment (BASE).
