AdArabia aims to bridge the gap between TV and digital advertising alongside Rotana TV Network.
AdArabia, a digital media sales representative dedicated to premium video across Hbbtv, CTV, OTT and OLV, has announced its official launch. With a vision to transform the way brands engage with audiences and publishers monetise their content, AdArabia combines the distribution power of TV with the precision of digital advertising.
AdArabia is backed by an experienced team boasting over 20 years of expertise in the programmatic, digital, and TV realms.
AdArabia aims to establish a transformative marketplace for premium video content. Their mission is to deliver innovative solutions tailored for broadcasters, publishers, and advertisers across various platforms, including HbbTV, CTV, and OTT.
In the MENA region, precision targeting and campaign measurement play pivotal roles in influencing advertisers’ preferences for digital expenditure over traditional Linear TV advertising. Advertisers are increasingly drawn towards the challenges associated with current measurement solutions in traditional TV advertising, prompting the shift towards digital platforms.
With HbbTV, advertisers now have the opportunity to harness precision targeting and measure campaign performance on linear satellite TVs, mirroring the capabilities available for digital campaigns. By investing in connected TV (CTV) and over-the-top (OTT) advertising, advertisers can effectively reach audiences across multiple devices with premium inventory and brand-safe environments provided by AdArabia.
Speaking about the official launch, Nisrine Ghazal, Founder and CEO of AdArabia, said: “Our vision is to seamlessly merge the distribution power of TV with the precision of digital advertising, shaping a revolutionary marketplace enriched with premium video content publishers. AdArabia is committed to assisting publishers like Rotana TV Network in transitioning their traditional linear TV channels to digital platforms, harnessing TV’s unique ability to enhance the upper funnel for advertisers while complementing it with digital analytics.”
Nada Makhzoum, CEO of Rotana TV network, added: “Our decision to partner with AdArabia stems from their ability to offer advertisers in the region a unique blend of traditional TV’s broad reach and brand safety, alongside the insights provided by digital measurement analytics. With AdArabia’s innovative approach and robust industry connections, we are confident in our ability to enhance Rotana TV’s presence in the dynamic digital advertising landscape. By entrusting AdArabia with the heavy lifting, we can focus our efforts on delivering an exceptional experience to our audience.”
