Discovery Communications and the Olympic Channel have unveiled a new partnership to engage younger audience in Europe with the Olympic Movement.
Discovery Communications and the Olympic Channel have unveiled a new partnership to engage younger audience in Europe with the Olympic Movement.
The agreement covers 50 markets in Europe and will bring live Olympic Games coverage to a larger audience base.
Launching on August 2, the channel will cover a wide array of programming: Olympic Channel-branded programming hours and content launching on Eurosport and Eurosport Player; Eurosport presence on the Olympic Channel; an Olympic Channel digital portal on Eurosport.com; and digital amplification of content through dedicated presence on Eurosports local Facebook pages and Twitter handles.
