Discovery Communications has completed a number of deals as part of its strategy to establish longstanding relationships with a new generation of viewers, using the latest technologies and platforms to showcase its diverse range of content and bring it to more people across more screens than ever before.
Discovery Communications has completed a number of deals as part of its strategy to establish longstanding relationships with a new generation of viewers, using the latest technologies and platforms to showcase its diverse range of content and bring it to more people across more screens than ever before.
JB Perrette, President of Discovery Networks International, said: Discovery fuels the passion of our audiences across multiple genres, from factual, lifestyle and kids, to general entertainment and sport. Partnering with other innovative companies, our goal is to find new ways to extend the reach and relevance of our programs across all platforms, making it easier for people to enjoy our shows whenever, and wherever, they want to consume great video content. In making our programs more accessible in key growth markets, we are both expanding our audience base and engaging with a whole new generation of viewers through digital platforms.
Discovery extends its reach with Mega in Chile
Discovery announced on Tuesday a 27.5% stake in Bethia Communications S.A,parent company of Mega, the leading broadcast channel in Chile. This strategic investment extends Discoverys reach to superfans in Chile with its first investment in a free-to-air channel in Latin America.
Expanded partnership with Vodafone in Europe
Discovery announced yesterday the signing of an innovative deal with Vodafone TV in Italy whereby all Discovery free-to-air channels everything from Nove, Real Time, DMax, Giallo, Focus, K2 and Frisbee will be available when the service launches later in the Summer, bringing more rich and diverse content to a wider audience base, across both Vodafone customers home TV screen and on their mobile devices. This news is on the back of two successful deals previously announced with Vodafone TV to make Discoverys content available to tens of millions of pay-TV viewers through Vodafones authenticated TV Everywhere service.
Female channel Dkiss launches in Spain
Discovery signed a content agreement with Spanish media group Kiss TV in March creating a new free-to-air channel called Dkiss, aimed at female viewers and the first of its kind to be produced within the non-fiction genre. Dkiss officially hit the air on May 19th and firmly establishes Discoverys plans to reach new audiences, following the double digit growth in viewer numbers across numerous European markets that TLC has experienced so far this year.
