Discovery Communications and Eurosport have announced their digital strategy to cover the Winter Olympics next year.
Discovery Communications and Eurosport have announced their digital strategy to cover the Winter Olympics next year.
Leveraging Eurosports expertise in covering Olympic sports all year long, Discovery will bring the Olympic Games to more people across more screens than ever before through the Eurosport pay-TV channels and digital services in 50 markets.
For the Olympic Winter Games, Eurosport will broadcast more than 100 events live and on-demand, providing access on any device, at any time. It will make PyeongChang 2018 the most digital Olympic Games across Europe, capturing every moment of action for viewers, as well as creating further mass engagement on Discovery-owned digital sites (including Eurosport.com) and social media platforms.
JB Perrette, Discovery Networks International President and CEO, said: Our commitment to redefine the Olympic Games viewer experience and drive more engagement for all people across Europe is a bold statement that we intend to meet and exceed. As a purpose-driven company, Discovery shares many of the values represented by the Olympic Games, and we are excited to tell these riveting stories of human ambition, sacrifice and achievement.
Discovery and Eurosport will continue to live up to our disruptor status within the industry and create the seat that doesnt exist for the Olympic Games, covering every moment, from every angle and connecting everyone.
As the countdown to PyeongChang begins, we are off to a strong start through our own expertise and by working with the best partners in Europe who share our vision.
Peter Hutton, Eurosport CEO, added: We will offer fans something truly different, the chance to follow every local hero, every sport and every moment that matters to them. We are pleased to reveal the editorial strategy that will bring this to life, and allows us to make PyeongChang 2018 the first digital Games across Europe.
Offering every moment of the Olympic Games is essential given the expectation of fans and Eurosports commitment to live sport. A mark of our ambition is that we will go even further than any previous broadcaster through exclusive on-site access and a content strategy formed around the pillars of Live, Innovation, Human and Atmosphere.
