DU, SVOD Service, video on demand, On Demand Group
du Broadcast Services has teamed up with On Demand Group, a three-screen video enabler to launch a fully-managed subscription video-on-demand offering. The new SVOD TV service adds to the transactional video-on-demand (TVOD) service launched by du in December 2009.
The new service, which launched as "Unlimited Video on Demand," will include a wide range of favourite TV series, comedy, dramas, documentaries, kids programming, classic movies, and the latest blockbuster music videos acquired and packaged by On Demand Group. New content available in both SD and HD will be added to the service every week.
"The new subscription video-on-demand service, which we launched in collaboration with On Demand Group, will play a pivotal role in our aggressive service expansion and will allow us to quickly capture the leading edge in time-shifted subscriber options with the absolute best content," said Farid Faraidooni, chief commercial officer, du.
Georges Dabaghi, GM, On Demand Group added that the deal "further demonstrates the content aggregation strategy that we have successfully developed in the U.K., France, German-speaking countries, southern Europe and now the Middle East, to provide increased efficiencies, cost savings, program-ming and marketing expertise, and speed-to-market for multiple clients in multiple territories".
