du, from Emirates Integrated Telecommunications Company (EITC), has signed a distribution agreement at GITEX with Amazon Prime Video to offer du customers choice in video content
du, from Emirates Integrated Telecommunications Company (EITC), has signed a distribution agreement with Prime Video to offer du customers choice in video content. This latest announcement was made during GITEX Technology Week 2018, where the telco is showcasing technologies to transform the digital services landscape in the UAE, the release stated.
Commenting on the partnership, Fahad Al Hassawi, Deputy CEO, EITC Telco Services, said: Our relationship with Prime Video enables us to further strengthen our offering, not just for TV viewers, but also for on-the-go customers whose entertainment needs span multiple screens. du is excited for the launch of its offer of Prime Video as part of a value-added consumer strategy which entails global partnerships to meet rising demand for high-quality content.
