An immersive 4D cinema will be introduced later in the year.
Dubai Festival City Mall has announced the opening of its latest entertainment attraction, a cutting-edge multiplex operated by Vox Cinemas, the dedicated cinema arm of Majid Al Futtaim.
Now film enthusiasts will be able to watch the latest blockbusters at Vox Cinemas at Dubai Festival City Mall, which boasts modern auditoriums with cutting-edge audio-visual technology. To complement the moviegoing experience, Vox Cinemas has a dedicated Candy Corner.
Vox Cinemas at Dubai Festival City will introduce its signature concepts later in the year including Gold, a luxury experience which blends gourmet dining with film and the immersive MX4D cinema, as well as IMAX.
Commenting on the announcement, Hayssam Hajjar, General Manager of Al-Futtaim Malls – UAE, said: “We are delighted to join forces with the Middle East’s top cinema exhibitor, Vox Cinemas, in launching this state-of-the-art multiplex at Dubai Festival City Mall. This achievement demonstrates our ongoing commitment to delivering exceptional experiences to our visitors while reinforcing our position as a leading shopping, dining and entertainment destination in the region.”
Mohamed Al Hashemi, Country Head – UAE and Oman, Majid Al Futtaim Entertainment, added: “The mall is no longer just a shopping destination. It is a social hub for family and friends, and today’s consumers expect a strong leisure and entertainment offering that they can’t get at home. Vox Cinemas is proud to partner with Al-Futtaim Malls to offer guests an innovative and customer-focused cinema experience, which features the latest cinematic technology and a range of signature concepts to appeal to our diverse audiences.”
The newest addition at Dubai Festival City Mall is the brand’s 23rd cinema in the UAE.
