Dubai One, a part of the Dubai Media Incorporated (DMI), officially announced the premiere date for Peeta Planet as April 17. The series will air every Wednesday at 9PM UAE time. The travel series is a social travel TV show, influenced and directed by its followers and fans. Hosted by Mohamed and Peyman Al Awadhi […]
Dubai One, a part of the Dubai Media Incorporated (DMI), officially announced the premiere date for Peeta Planet as April 17. The series will air every Wednesday at 9PM UAE time.
The travel series is a social travel TV show, influenced and directed by its followers and fans.
Hosted by Mohamed and Peyman Al Awadhi from Qabeela New Media, the series is the first of its kind in terms of influencing the content on traditional mediums such as television by online platforms and new media.
A brainchild of the Al Awadhi brothers, it showcases human experiences as the brothers travel around the world, in their national Emirati wear, meeting aspiring trendsetters and connecting with various cultures. The show is based on the interactions and suggestions of followers and members of the digital world who submit their suggestions and offer their insights on where to go, what to eat and who to meet while traveling. The show highlights non-traditional forms of travelling and encourages followers to social travel or to connect with like-minded interests for new travel experiences.
Dubai One partnered with Google to arm the Peeta Planet team with all the Google tools that help make travel seamless – from Maps and Google Translate to finding local food havens on Zagat. The Peeta Planet team have been sharing their experiences through video and social channels, such as YouTube and Google+, to reach audiences through the web.
Peeta Planet was first piloted and supported by twofour54, specifically intaj and ibtikar, of the Abu Dhabi Media Zone Authority as a production created by Qabeela New Media.
