Dubai’s Spacetoon Events inks deal with Better Entertainment for children’s shows across MENA

Germany-based events organiser, Better Entertainment, has announced a collaboration with Spacetoon Event, the MENA-based entertainment company aimed at children and a subsidiary company of Dubai-based media development group, Global New Age Media (GNAM).

Serge Burghardt, CEO of Better Entertainment, stated that special events  have been lined up for the UAE, Oman, Bahrain, KSA and Kuwait within the next few months, that include: Paddington on Ice, Afrika Afrika, Roncall, Snap and Stars in Concert, among others. As a strategic partner, Spacetoon Event will execute the entertainment events the distribution rights of which are owned by Better Entertainment.

Commenting on the partnership, Serge Burghardt said:  “We all know that the Gulf market is open and has many attractive features, and we realise that our cooperation with Spacetoon Event will help us discover the needs of this market accurately.”

Elaborating on the cooperation, Ahmad Weiss, the CEO of Spacetoon Event said: “We believe that our cooperation with Better Entertainment will bring out huge capabilities, and this would help us to provide our clients with varied experiences that exceed their expectations and suit the special culture of the Arab community in general, and the Gulf in particular. We are looking forward to bring the popular international shows and events to the U.A.E., Oman, Bahrain, KSA and Kuwait first, in order to strengthen and boost the entertainment industry.”

All these events have reportedly been planned  with the  Saudi Vision 2030 initiative in mind to boost the entertainment industry in Saudi Arabia and other similar initiatives across the region.