The project highlights e&'s ongoing efforts to incorporate advanced technologies into its consumer offerings.
E&, in partnership with Saatchi & Saatchi, has unveiled an AI-crafted film showcasing its Neo Home Experience platform. This project underscores e&’s commitment to integrating advanced technologies into its consumer offerings, emphasising the future of the modern connected home.
The film combines AI, CGI and live-action elements to deliver a visually stunning narrative that envisions the future of home entertainment. Utilising AI-generated skies, surreal concept art and cutting-edge 3D elements, the film creates an immersive and futuristic world.
The creative process merged AI with traditional filmmaking techniques, allowing the team to explore new creative frontiers. Over 5,000 AI-generated images were reviewed to shape key scenes, while AI textures were applied to 3D components to achieve a distinctive visual style. This approach streamlined production while maintaining exceptional visual quality.
“This AI-crafted film embodies our vision for the Neo Home Experience, where technology seamlessly integrates into everyday life, creating an immersive and tech-driven living experience,” said Akram Dohjoka, Senior Creative Director at Saatchi & Saatchi.
The project represents e&’s vision of reimagining modern living by blending advanced technology with practical applications for the connected home, offering consumers a glimpse into the possibilities of the future.
